How Google Play optimizes Android performance

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Optimizing Notifications in Games

Company: Google Play · Jul 14, 2020
Platform: Android

Google Play tunes game notifications to keep players engaged, not annoyed.

Google Play digs further into fixing app issues with Android Vitals.

Google Play uses Android Vitals to spot and fix app quality hiccups.

A New Era of Launching Mobile Games

Company: Google Play · Jun 17, 2018
Platform: Android / iOS

Modern strategies and best practices for launching and distributing mobile games on app stores.

Google Play explores why the first ten minutes of a mobile game are critical for player retention, with data-driven insights on onboarding and early engagement.

Shrinking APKs, Growing Installs

Company: Google Play · Nov 20, 2017
Platform: Android

Strategies for reducing Android app package size to improve installation rates and user acquisition.

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