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Twitch discovered that Google Play's staged rollouts create biased user groups, breaking standard A/B testing assumptions. Here's how they adapted.

Viraj Mody from Dropbox reveals how they built a mobile-to-desktop onboarding flow so seamless that users in testing didn't even notice the magic happening. Zero password typing required.

Kat from Dropbox discovered that slowing down their signup flow actually increased conversions. Counter-intuitive? Here's why it worked.

Android Wear Design Story

Company: Google · Jun 3, 2014
Platform: Android

Roman Nurik and Timothy Jordan from Google's Android team designed their first Android Wear app and discovered something surprising: adapting square UIs to round screens took under an hour.

LinkedIn ships a single mobile binary but runs dozens of A/B tests simultaneously. Here's how they pulled it off without constant app releases.

Christine Tieu from Twitter's Mobile Web Team reveals how they flipped their entire mobile UI for Arabic and Farsi without drowning in duplicate CSS rules.

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