How Meta tackles App Performance in mobile performance

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How Meta uses Baseline Profiles to speed cold start, scrolling, and navigation; reports up to 40% improvements.

WhatsApp/Messenger moved key models on-device; reduced model load & inference time and improved ANR metrics. (Engineering at Meta)

How we think about Threads’ iOS performance

Company: Meta · Dec 18, 2024
Platform: iOS

Meta fine-tunes Threads on iOS to keep it fast and frustration-free.

Meta adds HDR photo support to make Instagram and Threads pop visually.

Bringing HDR video to Reels

Company: Meta · Jul 17, 2023
Platform: iOS / Android

Meta adds HDR video to Reels for sharper, richer playback vibes.

Why xHE-AAC is being embraced at Meta

Company: Meta · Apr 11, 2023
Platform: iOS / Android

Meta adopts xHE-AAC to pump up audio quality across their apps.

Meta’s Hermes makes JavaScript run lean and mean on mobile devices.

Meta’s Profilo tracks how their apps behave in real-world chaos.

Meta’s team speeds up Android UI rendering with multi-threading magic.

Instagram grabs data early in the background to keep scrolling smooth.

Meta’s lab in Prineville hammers apps to ensure they perform anywhere.

Optimizing Facebook for iOS start time

Company: Meta · Nov 20, 2015
Platform: iOS

Meta tackled iOS startup piece by piece to get users in faster.

Meta’s tooling keeps their mobile apps running smooth and steady.

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