Bringing HDR photo support to Instagram and Threads
Article Summary
Meta serves trillions of image downloads daily. Now Instagram and Threads are pushing the boundaries of mobile photo quality with HDR support.
Zuzanna Mroczek from Meta's Media Platform Team joins the Meta Tech Podcast to break down how they brought high dynamic range photos to Instagram and Threads. Her team owns the entire image pipeline, from CDN delivery to on-device rendering.
Key Takeaways
- Meta partnered directly with Google and Samsung for HDR rollout
- Media Platform Team controls full image flow: CDN to display
- HDR photos now capture full color range devices are capable of
- Implementation required coordination across apps, platforms, and manufacturers
Critical Insight
Meta successfully scaled HDR photo support across Instagram and Threads by partnering with device manufacturers and optimizing their entire image delivery pipeline.
