Uber Ben Hjerrild

How Uber Standardized Mobile Analytics for Cross-Platform Insights

Article Summary

Ben Hjerrild and the Uber Mobile Data Platform team just solved a problem every mobile org faces: analytics chaos. Over 40% of their events had become meaningless custom logs, and iOS/Android were tracking things completely differently.

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This page summarizes “How Uber Standardized Mobile Analytics for Cross-Platform Insights” by Uber, published Oct 2, 2025. All credit for the original work goes to the authors.

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