How Uber Standardized Mobile Analytics for Cross-Platform Insights
Article Summary
Uber runs 50+ mobile apps across iOS and Android. How do you get consistent analytics when every team tracks things differently?
Uber's mobile platform team tackled a critical problem: fragmented analytics across their massive app ecosystem made cross-platform insights nearly impossible. They built a standardized solution that brings order to chaos.
Key Takeaways
- Created unified event taxonomy across all iOS and Android apps
- Built automated validation to catch tracking inconsistencies before production
- Enabled apples-to-apples comparison of metrics across platforms
- Reduced engineering time spent debugging analytics discrepancies
Critical Insight
Uber standardized mobile analytics across 50+ apps, enabling reliable cross-platform insights and eliminating the data fragmentation that plagued product decisions.
