Farfetch Gonçalo Alvarez

Farfetch: 410 Deleted by author — Medium

Original post Mobile App Launch Performance

App Startup
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Article Summary

Gonçalo Alvarez from Farfetch drops a hard truth: 86% of users uninstall apps after one use due to poor performance. Your launch time might be costing you customers before they even see your product.

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More on App Startup Project Butter: A Journey for App Performance Improvement Gojek Jan 6, 2026 More from Farfetch Mobile App Launch Performance II Farfetch Nov 3, 2020 Also on iOS How We Reduced GrabX SDK Initialisation Time Grab Nov 22, 2024

This page summarizes “Mobile App Launch Performance” by Farfetch, published Nov 3, 2020. All credit for the original work goes to the authors.

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What if I told you a single 15MB increase in your app size could cost your business $1M annually? Farfetch's mobile team did the math, and the numbers are eye-opening.

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