Dynamic Presentation – Keeping the Coinbase App fresh in a rapidly changing market
Article Summary
Coinbase needed to update their app in minutes, not weeks, to keep pace with crypto's volatility. Traditional app releases took 10+ days from code freeze to launch.
Engineering Manager Cole Edwards shares how Coinbase built Dynamic Presentation, a backend-driven platform that lets product teams modify app content and layouts in real time without engineering support or app store releases.
Key Takeaways
- Three core services handle content ingestion, presentation logic, and user eligibility checks
- Product owners modify app content via web UI in minutes vs weeks
- Reduced client-side network calls from 10+ to one consolidated backend request
- Standardized component library enables feature reuse across products without new frontend work
- Platform adopted across multiple Coinbase products since May 2023 launch
Critical Insight
Dynamic Presentation shifted app logic from client to backend, enabling real-time content updates while reducing latency, data usage, and CPU load for users.
