How Swiggy Uses In-App Update API for Better App Adoption
Article Summary
Swiggy got 700,000 users to update their app in one week without sending them to the Play Store. Here's how they did it.
Swiggy's engineering team implemented Google's In-App Update API to solve a common problem: getting users to adopt the latest app version. They chose the flexible update flow, allowing downloads in the background while users continue ordering food.
Key Takeaways
- 16% click-to-impression conversion rate on update prompts
- 700,000 users updated via in-app flow in first week
- Smart config limits prompts and resets post-update
- Flexible flow downloads in background, installs on user confirmation
- Consistent update status shown in accounts section
Critical Insight
Swiggy achieved a massive increase in adoption rates by implementing in-app updates with smart frequency controls and persistent UI indicators.
