Swiggy Rishabh Tripathi Jan 18, 2022

Designing the Swiggy App to Be Truly Accessible (Episode 1)

Article Summary

Swiggy ignored accessibility for years, effectively locking out millions of users with disabilities. A Change.org petition changed everything.

Swiggy's team shares their journey from accessibility ignorance to implementation, working with deoc.in to redesign their food delivery app for users with visual and motor impairments. This is Episode 1 of their transformation story.

Key Takeaways

Critical Insight

Swiggy redesigned their entire ordering flow for accessibility, improving conversion rates while making food delivery genuinely usable for customers with disabilities.

The team's biggest insight came from asking one simple question about their own family members that changed how they approach every design decision.

About This Article

Problem

Swiggy's app had poor accessibility features for visually impaired users. Screen reader support was minimal, and the restaurant browsing logic was confusing. Users couldn't efficiently browse even 20 restaurants.

Solution

Swiggy worked with deoc.in to audit accessibility issues and run workshops. They added switch access support for people with motor impairments and improved TalkBack and VoiceOver integration on both iOS and Android.

Impact

After these changes, conversion rates improved in accessible sessions. Food orders from accessible sessions increased, showing that more people were using the app after the accessibility updates.