21 articles on App Size for iOS performance

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Gojek's Android app was taking 14.35 seconds to launch. With 500+ modules and millions of lines of code, something had to change.

Swift is coming to microcontrollers, and the latest 6.3 release is making it production-ready. Embedded Swift now handles everything from memory-mapped I/O to proper debugging on resource-constrained hardware.

A 260 MB productivity app? One developer spent a week cutting it to 95 MB and learned most optimization advice is wrong.

Tinder ships their iOS app to 190+ countries in 50+ languages. That localization overhead was costing them 51MB of install size.

Reducing the Size of Cash App for iOS

Company: Cash App · May 1, 2024
Platform: iOS

Cash App cut their iOS app size in half in one year. Here's the playbook they used to get from 245 MB to 126 MB downloads.

Swift just jumped from iOS apps to microcontrollers. The Swift team launched example projects showing how to write firmware for ARM and RISC-V chips using a new experimental compilation mode.

Spotify's mobile apps generated 930+ petabytes of network traffic in 2022, equivalent to 65,000 tons of CO2 emissions. Their solution? A comprehensive app size management system that's both environmentally cons...

Timotius Leonardo Lianoto from IDN Engineering discovered his iOS app was reporting 13 MB for a 2.8 MB photo. The culprit? A common mistake thousands of developers make when calculating image file sizes.

Bevan Christian from IDN Engineering tackles a problem every mobile team faces: beautiful Lottie animations that bloat your app size. His solution? On-Demand Resources that cut initial download size while keepi...

Why are app sizes so big now?

Company: Posts on Reddit · Jan 12, 2023
Platform: iOS

Bank of America's app is 448 MB. McDonald's is 251 MB. When did ordering fries require half a gigabyte?

Swiggy App on Diet

Company: Swiggy · Nov 22, 2022
Platform: iOS / Android

Swiggy slashed their Android app size by 22.6% in just one day. Here's how they did it without the usual complexity.

Uber built a web app that loads in 3 seconds on 2G networks. Here's how they made it smaller than a typical image file.

Building App Clips with React Native

Company: Shopify · Nov 26, 2021
Platform: React Native / iOS

Sebastian Ekström from Shopify built something that shouldn't exist: a React Native App Clip under 10MB. The Shop app itself is 51MB, and React Native isn't exactly known for being lightweight.

Project Bonsai

Company: Grab · Aug 12, 2021
Platform: iOS / Android

Grab's Android app had 4 million lines of code and was bleeding users. Google's research showed every 6MB increase costs 1% of conversions.

Pinterest slashed their iOS app size by 30% (50MB) and immediately saw install rates climb. The culprit? A sneaky localization bug multiplying files across app extensions.

Callstack just brought Hermes to iOS, and the performance gains are real. After years of Android exclusivity, React Native's lightweight JavaScript engine finally runs on Apple platforms.

How Uber Deals with Large iOS App Size

Company: Uber · Feb 26, 2021
Platform: iOS

Uber's iOS app was bleeding users: every time it crossed Apple's download limit, they lost 10% of installations and 20% of first-time bookings.

App Size Matters II

Company: Farfetch · Jul 16, 2020
Platform: iOS / Android

What if I told you a single 15MB increase in your app size could cost your business $1M annually? Farfetch's mobile team did the math, and the numbers are eye-opening.

App Size Matters I

Company: Farfetch · Jul 16, 2020
Platform: iOS / Android

Gonçalo Alvarez from Farfetch drops a hard truth: your bloated app is costing you users, installs, and market share. Here's why app size is a business problem, not just an engineering one.

Microsoft SwiftKey slashed their Android app size by 50% and boosted install conversions. Here's the playbook they used to get there.

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