iOS × UX

iOS UX

We track 15 iOS UX case studies from 13 engineering teams. Dropbox, Zalando and Badoo write about it most. Many posts also cover Testing and Design System. The posts run from 2012 to 2026. The newest is from August 2026.

iOS UX articles 1–15 of 15

Discord Aug 4, 2026

Squircles, Styles, and Spacing: How Your Feedback is Helping Improve Mobile

Discord's Design Systems Team just shipped a masterclass in cross-platform consistency. Their mobile redesign proves that listening to user feedback can drive meaningful UX improvements at scale.

Kasikornbank Apr 7, 2026

From Idea to Reality: Behind Flip Slip, 3-Finger Capture, and the Pinch-to-Zoom PoC #MAKEbyKBank

Weera Youngnam from KBTG turned a personal pain point into a feature that caught executive attention. His journey from gyroscope experiments to production reveals how small PoCs can create outsized impact.

Grab Dec 23, 2025

Demystifying user journeys: Revolutionizing troubleshooting with auto tracking

Ever tried debugging a mobile app crash without knowing what the user actually did? You're flying blind.

Shopify Aug 23, 2024

Tophat: Crafting a Delightful Mobile Developer Experience

Shopify doubled developer productivity by turning the most tedious part of mobile development into a one-click experience.

Zalando Jul 1, 2024

Custom Navigational Transitions in iOS

Zalando's iOS team tackled a deceptively hard problem: creating smooth screen transitions when the entire UI is driven by the backend.

Gojek Oct 20, 2022

Planting Trees One Ride at a Time

Gojek turned ride-hailing into climate action with a simple toggle. One developer said it best: 'For the first time in my life, writing code generated physical outputs.'

Mercado Libre Jun 7, 2022

Why Mobile Apps Performance Matters

Mercado Libre's mobile apps serve 4.5 billion active devices. A Galaxy A10 might take 5 seconds to load a screen—or just 1.67 seconds, depending on conditions.

Square Nov 4, 2021

Beyond Mobile First: Modern Mobile Development Strategy

Ryan O'Neill from Square reveals why 9 out of 10 mobile shoppers think their experience could be better. His team's solution? Stop thinking mobile-first and start thinking app-first.

Tokopedia Jan 14, 2021

Tokopedia iOS: Hello 2021, Rewind 2020

Samuel Edwin from Tokopedia reveals how his iOS team achieved a 10x build time reduction while shipping features that got them featured on the App Store. Despite 2020's challenges, they transformed their entire...

Badoo Jul 4, 2018

Split Testing (A/B Testing) with Swift

Alexander from Bumble's engineering team built a client-side A/B testing framework in Swift that takes just 1-2 minutes to implement per new test. No server infrastructure required—just protocols, generics, and...

Zalando Jun 11, 2018

Loading Time Matters

Zalando proved that every 100ms of loading time equals real money: a 0.7% revenue lift per session. When 75% of your traffic is mobile, milliseconds become millions.

Dropbox Aug 20, 2014

The Tech Behind Dropbox's New User Experience on Mobile - Part 2

Viraj Mody from Dropbox reveals how they built a mobile-to-desktop onboarding flow so seamless that users in testing didn't even notice the magic happening. Zero password typing required.

Dropbox Aug 12, 2014

Building Dropbox's New User Experience for Mobile Part 1

Kat from Dropbox discovered that slowing down their signup flow actually increased conversions. Counter-intuitive? Here's why it worked.

LinkedIn Jan 27, 2014

Mobile A/B Testing at LinkedIn: How Members Shape Our Apps

LinkedIn ships a single mobile binary but runs dozens of A/B tests simultaneously. Here's how they pulled it off without constant app releases.

X (formerly Twitter) Dec 21, 2012

Right To Left Support For Twitter Mobile

Christine Tieu from Twitter's Mobile Web Team reveals how they flipped their entire mobile UI for Arabic and Farsi without drowning in duplicate CSS rules.