Weekly Digest
Jul 2 - Jul 8, 2018
3 articles that week
Wednesday, Jul 4
Split Testing (A/B Testing) with Swift
Alexander shows how a simple A/B test doubled in-app currency purchases from 2% to 4% at Badoo. Here's how to build the same testing framework in Swift.
Android App Bundle: Distribution and Size Optimization
Dmytro Khmelenko breaks down how Android App Bundle reduced their app size by 20% without changing a single line of code. Here's how Google's 2018 feature actually works under the hood.
Split Testing (A/B Testing) with Swift
Alexander from Bumble's engineering team built a client-side A/B testing framework in Swift that takes just 1-2 minutes to implement per new test. No server infrastructure required—just protocols, generics, and smart dependency injection.