Discover Pinterest Mobile Engineering and Design
Article Summary
Pinterest engineers rebuilt their mobile onboarding experience and saw engagement metrics jump across the board. With 80% of users on mobile, they had to get this right.
Pinterest's mobile team shared insights from a company event featuring their iOS and Android engineers, plus Google's Luke Wroblewski on mobile-first design. The talks covered everything from dynamic user education systems to Android app optimization for diverse devices.
Key Takeaways
- Dynamic new user experience outperformed previous versions across all engagement metrics
- Cross-platform system supports personalized onboarding on both iOS and Android
- Android redesign optimized content layout and streamlined flows for different devices
- Luke Wroblewski covered RESS techniques and vertical media queries for screen adaptation
Critical Insight
Pinterest's mobile team built a flexible, cross-platform onboarding system that significantly improved engagement for their mobile-first user base.