Google May 7, 2014

Google Play Services 4.4 Release

Article Summary

Google just rolled out Play Services 4.4 globally, and it's bringing Street View to Android apps for the first time. If you've been waiting to embed 360-degree panoramic imagery into your activities, this is your moment.

This 2014 release from Google's Android team introduces major enhancements across Maps, Location, Games Services, Mobile Ads, and Wallet APIs. The update is already available through the Android SDK manager and brings several developer-requested features to production.

Key Takeaways

Critical Insight

Google Play Services 4.4 delivers Street View integration and enhanced activity detection, giving developers new tools to build more contextually aware and immersive Android experiences.

The Mobile Ads update introduces a targeting capability that could fundamentally change how you monetize different user segments.

About This Article

Problem

Android developers found it hard to add Google Wallet's Instant Buy feature to their apps. They had to do a lot of custom work to make it happen.

Solution

Google released the WalletFragment API as part of Play Services 4.4. Developers could now add fragments to their apps with just basic setup.

Impact

The WalletFragment API made integration much simpler. Instead of building custom solutions, developers could add Buy With Google buttons by configuring a fragment.