Freeletics Feb 5, 2018

Automating Mobile App Localization

Article Summary

Dmytro Khmelenko reveals how Freeletics turned localization from a bottleneck into a fully automated pipeline. The results? Measurable revenue spikes in newly localized markets and zero manual translation work.

Dmytro Khmelenko shares how Freeletics ships fully localized features every 2 weeks across 9 languages with 17 mobile developers. The company supports over 20 million users and saw significant revenue increases after localizing for markets like Italy and Turkey.

Key Takeaways

Critical Insight

Freeletics ships localized features across 9 languages every 2 weeks by automating the entire translation pipeline from request to integration to cleanup.

The article includes the actual Python code they use to match translations and handle missing strings across locales.

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