How Meta built Threads in 5 months
Article Summary
Meta shipped Threads to 100M users in 5 days. The timeline? Just 5 months from idea to launch.
In a Meta Tech Podcast episode, three engineers from the Threads team (backend, iOS, and Android) break down how a small team pulled off the most successful app launch in history. The secret wasn't just speed, it was leveraging Meta's existing infrastructure.
Key Takeaways
- Small engineering team built across backend, iOS, and Android simultaneously
- Leveraged Meta's existing systems and infrastructure as foundation
- Hit 100M users in first five days, fastest app launch ever
- Timeline: concept to production in approximately 5 months
Critical Insight
Meta's Threads launch proves that existing infrastructure and small, focused teams can move faster than building from scratch.
