GoTransit: Unifying Our Mobility Products with Public Transportation
Article Summary
Gojek discovered that 11 of their top destinations in Jakarta weren't restaurants or malls. They were train stations and bus hubs.
The Southeast Asian super-app built GoTransit to solve a real user behavior: half their riders were already using Gojek to connect to public transit. This is how they turned fragmented multi-modal journeys into seamless end-to-end trips.
Key Takeaways
- GoTransit usage jumped 20x within the first month of KRL train integration
- Gojek became the leading digital app for selling commuter rail tickets
- 3x increase in users switching from cash to digital payments for transit
- Multi-modal trip bookings grew 46% year over year before the feature launched
Critical Insight
By integrating public transit routing and ticketing directly into their mobility app, Gojek captured massive latent demand and became the top digital transit ticket seller in just six months.
