Nubank Jan 20, 2023

Why we developed a Server Driven UI framework at Nubank

Article Summary

Nubank built a Server Driven UI framework that now powers 43% of their app and 70% of all new features. Here's why they ditched traditional mobile releases.

As Nubank expanded from credit cards into investments, insurance, and loans, they needed faster iteration. Their Backend Driven Content (BDC) platform lets them update UI instantly from the server instead of waiting weeks for app store approvals.

Key Takeaways

Critical Insight

Nubank's Server Driven UI framework cut feature deployment from weeks to same day while enabling granular rollout control and rapid experimentation.

The article reveals how they convinced skeptical teams this approach doesn't violate app store rules and built an internal community around the platform.

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