Bank of America Amps Up In-App Experiences
Article Summary
Bank of America cut their mobile app response time in half. Here's how they did it with a simple API consolidation strategy.
Adobe's Vinay Sodha breaks down how Bank of America partnered with Adobe consulting to overhaul their mobile personalization using Adobe Target's RESTful APIs. This case study shows how architectural decisions directly impact user experience at scale.
Key Takeaways
- Consolidated multiple API calls into single request using REST API v2
- iPhone response time dropped from 1.5s to 0.75s (50% faster)
- Adobe Target RESTful APIs enabled server-side personalization across mobile
- Four prominent home screen tiles previously required separate API requests
Critical Insight
By batching API requests instead of making separate calls per tile, Bank of America halved their iPhone app response time to 0.75 seconds.
